Most coaches don’t even know where to start when thinking about charging for money coaching, so they check out the competition, get super intimidated, and end up throwing out a number to see what sticks - but there’s a huge problem:
Their Pricing Lacks Purpose
If they even charge for their coaching at all...
👀 The price point most money coaches slap on their services is usually based on someone else’s goals, and has zero business or financial strategy to make it make sense for THEIR business and lifestyle.
😔 I get it. I was there too, scratching my head over my price, doubting if anyone would ever pay, and feeling totally out of integrity... (how could I tell my clients to fight for their income by negotiating their salary, and here I was, feeling inadequate to do the same?!?)
💡 This is exactly why I HAD to come up with a solution for us coaches who are on a mission to help others with their money!
The simplest and most effective way to price your financial coaching offer, and eliminate doubt forever!
(NO MORE "THROWING A PRICE OUT THERE TO SEE WHAT STICKS")
WANT A SNEAK PEEK?
- An easy-to-use learning platform to access all your pricing tools.
- 30+ Page Pricing Workbook to guide you through the formula and equip you with total confidence in your price.
- Understand the 5 Key Components That Must Make Up The Pricing Formula.
- Learn How To Avoid the 5 Crucial Pricing Mistakes most Coaches Make
- A Plug-n-Play Formula to Price Your Signature Coaching Package based on your own numbers, needs, and dreams.
- A Completely Done-for-you Pricing Formula Calculator. (Excel and Google Sheets Compatible)
- No need to wreck your brain with the algebra and numbers required to price your services. We did the heavy lifting - and the math - for you!
PLUS... four new bonuses
Ideal Work Week Calendar Template
Chart out your ideal work week to help you determine your weekly client capacity (this is crucial to know to get an accurate price from The Pricing Formula). See work week examples for full-time coaches and side-hustlers, alike. Plus, use this calendar to help you plan, schedule, and manage your time for your coaching business! Dream up what your 3-day work week will look like in the future.
The Pricing Mentality Training
If your first instinct on a sales call is to give away your coaching for free, consider this training mandatory! We’ll walk you through how to have a strong pricing mentality and mindset, how to understand your price, profit, and why charging for your services is the best thing you can do for your clients.
Strategies to Price for Inclusion Training
Learn some additional pricing structures and strategies to add to your arsenal when you’re selling to a potential client who may have limited access to financial resources due to systemic inequities.
Raise Your Rates Email Templates
Ready to stop coaching for free? Need to inform your clients that your price is going up? We gotchu! These plug-n-play templates will have you increasing your income and impact in no time!
>> Rate Increase Email Template
>> No More Free Coaching Email Template
>> Upsell Email Template
>> Sales Call Invoice Email Template
GET ALL OF THIS FOR ONLY $27?!
Knowing exactly how much you need to charge to make the price of your program a NO BRAINER for your client, and WORTH IT for you.
How would life feel to build a business where you effortlessly made a great income AND a major impact in this world?
How would your MONEY COACHING BUSINESS be different if you could:
- Know EXACTLY what you need to charge for your money coaching, so that it makes sense for both you and your ideal clients.
- State your price, with 100% CONFIDENCE, during the sales call, knowing exactly how you would back it up (if the conversation ever came to that).
- STAND BY your price point, without backing down. (i.e. discounting your services to a point where it doesn’t feel like a fair exchange of value, or worse, give it all away for free.)
- Hear your clients say a quick and simple “GREAT, how do we get started?” once you tell them the price.
- Have a full client roster of DREAM CLIENTS compensating you for the life-changing service you provide.
- Reach your income goals that could allow you to QUIT your 9-to-5 or simply bring in extra income as a side-hustle to help you achieve YOUR personal financial goals.
UNFORTUNATELY, HERE'S HOW IT HAS REALLY BEEN GOING DOWN:
You’ve looked around at the competition, seeing what other people charge for money coaching, and you’re both perplexed by the wide range, and intimidated by anyone who dares to charge more than... $0. ;)
You've tried to crunch some numbers to see “what it’s gonna take to make sense” but wrapping your head around all the variables of business finance and how many clients you think you can see has you completely overwhelmed.
You finally settled on a price point that you sorta pulled out of thin air, and this has you feeling all sorts of imposter syndrome.
The truth is, every time you get to that part of the sales conversation where it’s time to state your price, you buckle - majorly discounting your price point or just giving it away for free.
You think that should feel good because it’s charitable and generous, but it wears on you, your pro-bono clients aren’t as committed as they need to be to see results, and you have built up some resentment for this business… if you can even call it a business.
THERE’S ANOTHER WAY TO PRICE YOUR SERVICES. A MATHEMATICAL EQUATION ROOTED IN BUSINESS PRINCIPLES AND FINANCE THAT CAN HELP YOU COME TO A PURPOSEFUL PRICE POINT MAKING IT “WORTH IT” FOR YOU AND A “NO BRAINER” FOR YOUR CLIENTS:
The Pricing Formula is The Solution
WAIT, WHY SHOULD YOU TRUST ME?
- I’m not JUST a Business Coach for Money Coaches, I am also a Money Coach, myself! I understand the nuances of pricing your money coaching services, and the catch-22 feeling that comes from charging for money coaching. I also know how frustrating it is to undercharge for your coaching or how deflating it is to not feel confident in your prices. That’s exactly why I developed this formula!
- I don’t just teach this stuff, I actually implement it. I personally use The Pricing Formula to price my own coaching services, both my money coaching services AND my business coaching services. Plus, these are the exact tools I provide to my high-touch money coaching and business coaching clients!
- I’ve helped over 20 financial coaches generate a total of over $100,000 more in the last 8 months, alone, simply by implementing The Pricing Formula to finally charge for their money coaching or increase the price of their coaching packages.
- I’m on a mission to bring more financial literacy to the world, by bringing more money coaches to the world. Not only that, but it’s in all of our best interest to make sure we’re *charging* for the services we’re providing to set a standard in this industry! A rising tide lifts all boats. That’s why I want ALL of us to win, to charge a fair and no-brainer rate for coaching, and to make a larger income, SO that we can all make a bigger impact.
Hi, I'm Tess!
I'm the creator of The Pricing Formula, and the founder of The Wealthy Coach Blueprint. I know how it feels to be a new and even a seasoned coach, feeling uneasy about your prices.
After years of trial-and-error, and realizing that even that method wasn't enough, I put together a workbook to help my fellow coaches be able to determine their prices, based on real numbers and real business principles, and feel really good about it!
If you've ever questioned your pricing, or had lingering uncertainty about selling your services, this formula is going to change your business, and maybe even your life!
I hope you love it! (Can't wait to hear what you think!)
YOU'RE READY FOR THE PRICING FORMULA IF YOU...
- Are an aspiring, new or even seasoned financial / money / wealth coach questioning your prices.
- Want to offer a core, signature coaching package, and you want to identify the price point that will be “worth it” for you, and a “no brainer” for your ideal clients.
- Are ready to stop giving away your expertise, time, and value for free or at way too deep of a discount - it’s time to level up!
- Are totally clueless about how much to charge for your services or what it would take for you to make a decent living as a coach.
- Want to pursue money coaching as a side-hustle OR a full-time career.
- Are ready to believe in the value you bring to your clients, and invite them to invest in their financial future, as you do for yourself.
I’m a small business owner, just like you. I understand the risk you feel when deciding to invest in a digital product. You work hard for your money and don’t want to waste it on something that could be a blog post.
I’m extremely proud of the products I create and I know anyone who buys them and implements the strategies I teach will be thrilled with their purchase.
That’s why I’m offering a 14-day money back guarantee. While I can’t guarantee that the formula will quadruple your revenue (that’s on you to do the calculation and implement the pricing) I can guarantee your satisfaction with the quality of the workbook and calculator and the time and stress they will save you.
Of course, if you’re not happy with the workbook and calculator, I will refund your money within 14-days of your purchase.
In one day you could have your perfect, no-brainer price for your coaching package.
DON'T WAIT ANOTHER DAY TO IDENTIFY A PRICE POINT THAT YOU CAN STAND BY WITH CONFIDENCE. YOUR NEXT POTENTIAL CLIENT IS JUST AROUND THE CORNER!
FREQUENTLY ASKED QUESTIONS:
What if I’m not tech-savvy?
No problem! We’ve made this program super easy to navigate, with the workbook available as a 2-click download, and the calculator equipped with a full training video on how to use it.
What if I’m not the best at calculations?
That’s exactly why we provide the done-for-you Pricing Formula Calculator! All you have to do is plug in your actual numbers, and we do all the calculations for you!
What if my clients can’t afford the price I calculate?
Then you know exactly where the gap is between the business you are running, and the business you want, or at the very least, need to run. Use this insight to identify how you can best fill that gap. Also, we’ve included a “Pricing for Inclusion” training to help you think of different ways you can make your service available to anyone in your niche who may not have the financial resources that your baseline price requires.
When do I get access to the workbook, calculator and all the bonuses?
You will receive an email immediately after your purchase, giving you the link to access your membership portal with all of the files and videos.
What if I decide this isn’t for me?
I stand by my 100% money-back guarantee within 14 days of purchase. I also want to ensure I’m bringing the best product to market that I can - all I ask is for you to email [email protected] to let me know what you would suggest to improve the product, and I’ll be happy to issue your refund.
What if I need help from a professional?
You’re in luck! Whether you need help with the numbers or refining your niche to make sure that you can make a decent living from this business, while also making a big impact, we have you covered! Email [email protected]. We’ll work together to define whether you could use a coaching intensive or join our signature business building program, The Wealthy Coach Blueprint.